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Directories have been a staple for companies to drive local business for many years now. This hasn’t changed, however, the form that these directories take has/is continuing to change, the purpose of this article is to look at the history of 3 famous business directories: The Yellow Pages, Dentons and Thomson Local.
The Yellow Pages is perhaps the most famous business directory in the whole world; these days it is used across the world in over 100 countries. The concept of the yellow pages was created in 1883 when a printer in Wyoming ran out of white paper, it was replenished with yellow. However, the first print of the yellow pages did not come into existence until 3 years later in 1886. One of the reasons that the Yellow Pages has outlived its competitors is due to the recognisable yellow hue of the paper.
As with all successful businesses and …Read More