Business Tips

Business Tips

How to Lower Your Summer Electric Bill

As parts of the country bake in triple-digit temperatures, Americans are turning on their air-conditioners — and running up their electric bills.

Bills that would normally rise at this time of year are surging because the cost of producing electricity has been rising rapidly. Almost 90 percent of homes in the United States use some form of air-conditioning for cooling, according to the U.S. Energy Information Administration. The administration’s latest forecast shows average residential electricity prices rising 4.7 percent this summer compared with last summer.

Here are tips for managing your cooling bill.

Seasonal tuneups can help keep central air-conditioning systems running smoothly. Technicians typically check refrigerant levels and clean cooling coils. “It makes the air-conditioner run better, and keeps the cost down,” said Adam Cooper, senior director of customer solutions with the Edison Electric Institute, a group that represents investor-owned electric companies.

If you’ve delayed maintenance, you may have

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Business Tips

14 Tips To Avoid Harmful Influencer Marketing Techniques For

A company’s brand is vital to its success. One way many companies attempt to protect and enhance their brand is by using marketing techniques that will keep the average consumer returning. This could include acquiring an influencer who acts as the face of the company by acting in infomercials, being in ads and using their social platforms to discuss the company’s brand. While this may seem like a good idea to go get an influencer for the brand, companies sometimes struggle with the influencer and their services. Everything from differences in how to present your brand to discrepancies in compensation can be a potential danger to a company.

There are ways to avoid these problems with influencers who are helping. Even if the damage is already done, there are maneuvers that can recover the company’s brand. Brand marketing is important to a business, but it does not have to exceed

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Business Tips

George Katrantzos on His Event Business and Tips for Dream

NEW YORK – As things are getting back to a semblance of “normal,” planning for dream weddings and other festive events is back in high gear. George Katrantzos spoke with The National Herald about his event planning business, GK Hospitality, and shared tips for those planning their dream wedding in Greece. He told TNH, “I just returned from a trip in Athens and I noticed that events are back and stronger than ever.”

“Athens and the Greek islands are double booked this year for weddings because everything was on ice during COVID,” Katrantzos said. “Now with the euro and dollar being equal it’s a no brainer to have your dream wedding in Greece.”

“There are so many things that make Greece so enchanting: The jaw-dropping seaside views and world-class beaches, the historic ruins and archeological sites, the characteristic flavors of its cuisine and hospitality provided by some of the happiest

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Business Tips

How to Choose a Strong Business Name and Amplify Your Brand

Opinions expressed by Entrepreneur contributors are their own.

If you are building a startup, you may know that the very nature of startups means you are going to face many challenges from the get-go. These challenges include identifying the right audience and developing a solid marketing strategy that appeals to their audiences, thereby building a loyal customer base. And to do this successfully, you need to create a strong brand.

Even startups with great products still find it difficult to penetrate the market and gain market share if they have not been able to successfully create a strong brand. This is the core of every business and one of the most important challenges that you as a founder must take on.

Branding begins with choosing a name. A business name should communicate to the public the type of product or service you’re offering and increase your visibility.

Unfortunately, many businesses

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Business Tips

Richard Branson Shares Tips at Virgin’s Small Business

Entrepreneur Richard Branson made a guest appearance at Virgin Voyages’ Small Business Bootcamp in Bimini, while the Scarlet Lady was docked in Bimini as part of Branson’s special Birthday Voyage, according to a press release.

The three-day event at Resorts World Bimini was organized by Virgin Voyages in collaboration with the Branson Centre of Entrepreneurship and the Ministry of Tourism with the goal of empowering local business owners and aspiring entrepreneurs in the Bahamas, according to Virgin Voyages.

The 30 entrepreneurs who attended the event also received hands-on training in business modeling and a one-on-one discussion with Branson Centre experts on how to resolve their business challenges.

“This three-day training event is the latest demonstration of our commitment to the incredible island of Bimini. We want to ensure that the local economy benefits from increased tourism to the island and the community gets excited when they see our ships in

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Business Tips

4 Tips for Managing a Business During Challenging Times

Opinions expressed by Entrepreneur contributors are their own.

When running your business, it’s easy to get caught up in day-to-day operations. However, it’s important to remember that making money takes money. And if you don’t have enough cash in the bank to cover expenses, you could quickly find your business in trouble.

When times are tough, it’s easy to lose sight of the big picture. For example, when the economic dynamic shifts negatively, we can find consumers spending less. When this happens, you have to make sure you have a plan for what comes next. It means preparing for lean years ahead.

The good news is that your business can weather down times if you prepare yourself for them by managing cash flow efficiently and prudently over time. Here are some tips to help:

Related: 5 Ways to Prepare Your Business Now for the Next Major Disruption

1. Stay informed

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